St. Paul Christian Academy is a private, christian, pre-k through 6th grade school in Nashville, Tennessee. St. Paul has been a long-standing partner with South Street Co., having completed multiple video projects over the past three years. The leadership at St. Paul came to SSCO seeking help to tell their story in a compelling and captivating way. The independent school market in Nashville is extremely competitive and it is important to make distinctives clear and connect with families on an emotional level that will lead them to campus and ultimately making application with the school. Utilizing facts and figures are good and should be done, but intentional storytelling and connecting with families on a deeper level will affirm a families school choice and lead to make this very important investment in their child's future.